商务英语交际与写作【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

商务英语交际与写作PDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Part Ⅰ About Communication1

Chapter 1 Introduction2

1.1 The Importance of Communication2

1.2 Functions of Communication3

1.2.1 To Inform3

1.2.2 To Persuade3

1.2.3 To Promote Goodwill3

1.2.4 To Build Self-Esteem3

1.3 The Communication Process4

1.3.1 The Sender4

1.3.2 The Message4

1.3.3 The Channel4

1.3.4 The Receiver4

1.3.5 The Feedback5

1.4 Forms of Communication5

1.4.1 External and Internal Communication5

1.4.2 Downward,Upward and Lateral Communication5

1.4.3 Written,Oral,and Electronic Communication6

1.5 Responsibilities of Participants6

1.5.1 The Sender's Responsibilities6

1.5.2 The Receiver's Responsibilities7

1.6 Summary7

Words List7

Notes8

Exercises9

Chapter 2 Barriers to Communication11

2.1 Introduction11

2.1.1 What are the Barriers to Communication?11

2.1.2 A Typical Case about the Way of Entertaining Guests12

2.2 Basic Reasons to Make Barriers to Communication13

2.2.1 Difference in Understanding13

2.2.2 Difference in Language13

2.2.3 Difference in Culture14

2.2.4 Pre-Judgment15

2.2.5 Relationship15

2.2.6 Emotional Response16

2.2.7 Lack of Interest in the Subject Matter16

2.3 Necessity to Overcome Barriers to Cross-Cultural Communication16

2.3.1 Bad Effects of Barriers to Cross-Cultural Communication16

2.3.2 A Typical Case17

2.4 How to Overcome Barriers to Cross-cultural Communication18

2.4.1 Learning to Respect Each Other's Cultures19

2.4.2 Be Objective about the Cultural Differences19

2.4.3 Pay Attention to the Language Barriers19

2.4.4 Using Skills in Cross-Cultural Communication19

2.5 Summary20

Words List20

Notes21

Exercises21

Chapter 3 Oral Presentation23

3.1 Introduction23

3.1.1 A Brief Introduction to Oral Presentation23

3.1.2 Two Kinds of Oral Presentation According to Their Functions24

3.2 Preparing for an Oral Presentation24

3.2.1 The Necessity to Prepare for an Oral Presentation24

3.2.2 How to Prepare an Oral Presentation24

3.2.3 Selecting a Topic25

3.2.4 Making a Good Outline26

3.2.5 Collecting the Data Required26

3.3 Writing an Oral Presentation27

3.3.1 The Necessity to Write an Oral Presentation27

3.3.2 How to Write an Oral Presentation27

3.4 How to Deliver an Oral Presentation29

3.4.1 The Ways to Deliver an Oral Presentation29

3.4.2 Some Useful Suggestions on Oral Presentation Delivery30

3.5 Summary31

Words List32

Notes32

Exercises33

Chapter 4 Nonverbal Communication36

4.1 Introduction36

4.1.1 The Role of Nonverbal Communication36

4.1.2 The Functions of Nonverbal Communication37

4.2 Nonverbal Symbols in Spoken Language37

4.2.1 Body Language37

4.2.2 Facial Expressions38

4.2.3 Eye Contact38

4.2.4 Voice and Paralanguage39

4.2.5 Personal Space39

4.2.6 Touching40

4.2.7 Appearance,Shape and Self-image41

4.3 Nonverbal Symbols in Written Message41

4.4 Nonverbal Symbols in the Settings41

4.4.1 Furniture and Decoration42

4.4.2 Color42

4.5 Summary42

Words List42

Notes44

Exercises45

Part Ⅱ How to Write47

Chapter 5 Steps to Write Effectively48

5.1 Introduction48

5.2 Determining Purpose50

5.3 Assembling All the Relevant Information51

5.4 Organizing Information52

5.5 Outlining52

5.6 Drafting53

5.6.1 Stressing Benefits,Not Features53

5.6.2 Adopting a Plain Writing Style54

5.7 Revising Your First Draft54

5.8 Summary57

Words List57

Notes57

Exercises58

Chapter 6 Writing with Style60

6.1 Introduction60

6.2 Clarity61

6.2.1 Words61

6.2.2 Sentences62

6.2.3 Paragraphs64

6.3 Appropriate Tone64

6.3.1 Considering the Purpose of Your Document65

6.3.2 Considering Your Reader Before Writing65

6.3.3 The Tone You Should Use66

6.3.4 The Tone You Should Use with a Negative Message70

6.4 Good Grammar71

6.4.1 Noun Usage71

6.4.2 Pronoun Usage71

6.4.3 Preposition Usage72

6.4.4 Verbs Usage72

6.4.5 Subject-Verb Agreement74

6.5 Summary75

Words List76

Notes76

Exercises77

Chapter 7 Good News,Bad News and Persuasive Writing79

7.1 Good News or Routine Letters Writing79

7.1.1 The Direct Approach79

7.1.2 Routine Requests80

7.1.3 Routine or Good News Replies82

7.2 Bad News or Refusals Writing82

7.2.1 The Indirect Approach82

7.2.2 Some Examples of Bad News or Refusal83

7.3 Persuasive Writing84

7.3.1 The Purpose of Persuasive Writing84

7.3.2 The Basic Order for Persuasion85

7.3.3 Some Examples of Persuasive Writing85

7.4 Summary88

Words List89

Notes89

Exercises90

PartⅢ Practical Writing93

Chapter 8 Writing Memos,Letters and E-mails94

8.1 Introduction94

8.2 Memos95

8.2.1 What is a Memo?95

8.2.2 Layout of Memos96

8.2.3 The Body of Memo98

8.2.4 Memos Style101

8.3 Letter101

8.3.1 What's Letter?101

8.3.2 Format for Writing Letters102

8.3.3 Layout of Letter105

8.4 E-mail107

8.4.1 What's E-mail?107

8.4.2 The Properties of E-mail108

8.4.3 Layout of E-mail109

8.4.4 E-mail Etiquette111

8.5 Summary115

Words List116

Notes116

Exercises117

Chapter 9 Writing Reports ＆ Proposals119

9.1 Introduction119

9.2 Types of Reports120

9.2.1 Style120

9.2.2 Purpose120

9.2.3 Format120

9.3 Steps in Planning Reports120

9.3.1 Identify the Problem121

9.3.2 Decide on the Field and the Scope to Investigate121

9.3.3 Plan the Research121

9.3.4 Develop a Preliminary Outline121

9.3.5 Collect the Data122

9.3.6 Analyze Data,Draw Conclusions,and Make Recommendations123

9.4 What Included in a Report123

9.4.1 A Letter of Transmittal123

9.4.2 A Title Page124

9.4.3 An Abstract or Synopsis124

9.4.4 A Contents Page125

9.5 The Report Itself125

9.6 Parts of the Report126

9.6.1 Introduction126

9.6.2 Procedures127

9.6.3 Conclusions129

9.6.4 Recommendations129

9.6.5 References129

9.6.6 Additional Sections that May be Required129

9.7 How to Write Proposals130

9.7.1 Introduction130

9.7.2 Gathering Background Information(before Writing)131

9.7.3 Components of Proposals132

9.7.4 Writing Proposals132

9.8 Summary135

Words List136

Notes137

Exercises138

Chapter 10 Writing Meeting Minutes,Meeting Summaries ＆ Press Release140

10.1 Introduction of Minutes141

10.1.1 The Types of Minutes141

10.1.2 The Contents and Structure of Minutes142

10.1.3 The Style and Language of Minutes143

10.1.4 Some Examples of Minutes144

10.2 Introduction of Meeting Summary145

10.2.1 The Rules of Writing Meeting Summary145

10.2.2 The Structure and Currently Model of Summary146

10.2.3 The Style and Examples of Summary148

10.3 Introduction of Press Release150

10.3.1 The Structure of Press Release151

10.3.2 Some Rules of Writing News Release152

10.3.3 Examples of Press Release153

10.4 Summary155

Words List156

Notes157

Exercises159

Chapter 11 Writing Contracts162

11.1 Introduction164

11.1.1 What is Contract?164

11.1.2 Collection of Basic Contract Documents165

11.2 The Categories of Contract166

11.3 The Structure of Contract166

11.3.1 Preamble of a Contract166

11.3.2 Main Body of a Contract167

11.3.3 Final Clauses170

11.4 Selection of the Words170

11.4.1 Choice of Synonyms170

11.4.2 Words with Multi-Interpretations171

11.4.3 Other Technical Terms and Expressions in Contracts172

11.5 Some Examples for Contract173

11.6 Summary176

Words List176

Notes178

Exercises181

Chapter 12 Writing to Instruct and Describe183

12.1 Introduction183

12.2 Writing Instructions183

12.2.1 Components of Instructions183

12.2.2 Guidelines of Writing Instructions185

12.2.3 Examples of Instructions187

12.2.4 How to Write Manuals189

12.3 Writing Descriptions190

12.3.1 Components of Descriptions191

12.3.2 Examples of Some Description Writings192

12.4 Summary196

Words List196

Notes198

Exercises199

Chapter 13 Writing Resume200

13.1 Introduction202

13.1.1 The Details of Resume202

13.1.2 The Description of Content of Resume203

13.2 Some Rules of Resume205

13.2.1 Contents of Resume205

13.2.2 Language of Resume206

13.2.3 Layout of Resume206

13.3 The Categories of Resume207

13.3.1 Basic Resume207

13.3.2 Chronological Resume208

13.3.3 Functional Resume210

13.3.4 Chrono-Functional Resume212

13.4 Summary214

Words List215

Notes216

Exercises218

Part Ⅳ Other Skills to Improve Your Writing221

Chapter 14 Use of Punctuation222

14.1 Introduction222

14.2 End Punctuation222

14.2.1 Period"."223

14.2.2 Question Mark"?"223

14.2.3 Exclamation Mark"!"224

14.3 The Comma224

14.4 The Semicolon227

14.5 The Colon228

14.6 The Dash229

14.7 The Parenthesis229

14.8 The Brackets230

14.9 The Hyphen230

14.10 The Quotation Marks231

14.11 The Ellipsis232

14.12 The Apostrophe232

14.13 Summary233

Words List234

Notes236

Exercises237

Chapter 15 Write with Statistics239

15.1 Introduction239

15.2 Functions of Statistics in Writing240

15.2.1 To Make the Facts of Business Writing be Convinced240

15.2.2 To Display Information Visually241

15.2.3 To Summarize the Developing Trends242

15.3 How to Collect the Needed Statistics242

15.3.1 Existing Sources243

15.3.2 Statistical Studies243

15.3.3 Data Acquisition Errors244

15.4 Write with Statistics244

15.4.1 Descriptive Statistics244

15.4.2 Statistics Inference248

15.5 Summary249

Words List250

Notes250

Exercises252

Answers for Reference255

参考文献274